Cofounder | Chief Innovation Officer
Consultant / Co-creator / Enabler
As a practitioner, facilitator and enabler, for the last 18 years, Marisa has been working with teams helping them understand, apply and leverage tools, frameworks and methodologies to optimise value creation. From consulting to co-creating, working with Fortune 500 companies such as Unilever, AIA, Savills to national ministries and non/not-just-for-profits.
During the 2009 Asian economic crisis Marisa discovered her inner entrepreneur - embarking on her first - people, planet, profit business model venture, at the time challenging the negative perception of plant-based diets; enabling reduced-carbon and responsible consumption through a (then) pioneering circularity, systems-thinking, and purpose-led business.
In 2016 she co-founded The Inceptery - working at the edge of conventional boundaries and assumptions, challenging notions of success in our current paradigm, helping future oriented companies embed and further the business resilience imperative into their organisations.
Having led and managed programs from research through to implementation across various industries, her experience is truly interdisciplinary. She has helped businesses build their brands across channels, uncovering behaviour and insights, then translating them into the tangible for both users and stakeholders
A graduate in Strategic Design Management, she harbours a lifetime fascination with the limitless power of intentionality and externalising creative processes collectively - meeting at the intersect of where we sense-make, gain insight, find needs, opportunities and originate ideas; to bring about new consciousness, solutions, businesses and technology to improve human-planetary conditions profitably.
Her mission is to ignite, vision, conceptualise, create, develop and deliver value; by leveraging the tools, new ideas and cross functional working and embedding innovation capability into teams and organisations that she works with.
Possessing the ‘ambidexterity’ so necessary for this practice she also spends time guiding, coaching and challenging teams, facilitating global innovation labs as well as continues to lead and participate in such initiatives herself.
She is passionate about the power of open innovation and technology to solve everyday, real-world problems, that not only build better businesses and organisations, but also that create societal and environmental benefits.
Areas of Interest/Specialty: Design & Innovation Frameworks & Processes (with a sustainability lens), Ideation, Brand Strategy.